Ansearch acquires Anzwers.com.au - One of the most established search engines an...

Posted by: Dean Jones Posted on: March 25, 2006

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Ansearch Ltd (ASX: ANH) is pleased to announce the acquisition of, Anzwers.com.au ("Anzwers") from listed technology group iiNET Limited for $250,000.

The acquisition of Anzwers (http://www.anzwers.com.au), which like Ansearch.com.au (http://www.ansearch.com.au), has over the last six months been one of the top 10 most popular search engines and directory web sites in Australia (according to Hitwise reports), is an important step in the Ansearch Group's strategy to grow its overall reach into the search and directory market.

"In 2005 Revenue through Online Advertising in Australia was in excess of $650 million according to ABVS Online Advertising Expenditure Report, 2005. This is an increase of 60% on 2004. By focusing on growth through distribution, organic development and synergistic corporate and business acquisitions, like the Anzwers acquisition, we aim to secure a major slice of that revenue pie" said Dean Jones, CEO of Ansearch Ltd.

Anzwers is one of Australia's longest established search engine brands, originating at Ozemail in 1996 before being acquired by iiNet Limited in 2005. Its sustained popularity over the past 10 years is due in part to the almost 18,000 websites that provide an Anzwers search box, text link or referral back to the Anzwers.com.au site.

"Importantly for shareholders, the Ansearch Group's increased search capacity is expected to drive an instant increase in overall revenue" said Mr. Jones. "With Anzwers loyal audience and substantial monthly search volumes, the revenue contribution will be immediate with profitability expected within 3 months of the acquisition."

About Ansearch Limited (ASX: ANH):

Ansearch Limited is a search engine and online media company which generates revenue by:

* driving web traffic to customers' sites through its search and directory business Ansearch.com.au (http://www.ansearch.com.au);

* by connecting advertisers with premium publishers (web sites) in its online advertising business soush (http://www.soush.com), and;

* by engineering business solutions which increase revenue from customers' web pages in its business solutions business, Factory.

The Ansearch business model supports the 3 critical areas for the development of an effective web presence for businesses, namely:

1. Search Solutions (Audience Acquisition) - driving users and potential customers to a website;

2. Media Solutions (Audience Commercialization) - generating revenue from the websites users; and,

3. Business Solutions (Audience Optimisation) - development of a more effective, enticing and efficient web presence.

Through this business model Ansearch Ltd adds value to its customers businesses, primarily through the generation of increased online advertising revenue, which drives revenue growth for Ansearch Ltd and all its subsidiaries.

Please visit http://www.ansearchltd.com for more details. Yours Sincerely Stephen Munday Company Secretary

###

Ansearch Limited ABN 70 001 287 510 7 Agnew Way Subiaco WA 6008 Australia Phone + 61 8 9388 0000 Fax + 61 8 9476 6184

About the Author

CEO of Ansearch Limited Australia. Ansearch Limited is a leading Australian Search Engine and Online Media company. Search engines include http://www.ansearch.com.au, http://www.anzwers.com.au & http://www.phonebook.com.au.

Source: Internet Articles on ArticlesTree.com

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