Articles posted on November 23, 2001

I recently had a problem, and called my ISP (who shall remain unnamed) for help. I could not dialup to the ISP and get connected. I let this ride for a day, in the event they were having a problem, but the next day when I still couldn't get connected, I gave them a call.

We all hear the stories about how E-Commerce is the wave of the future, and what we must do to compete. Yes, the smallest "Mom and Pop" business can compete against the "Big Guys" and make a respectable buck or two.

Text is for E-mail and HTML coding is for Web Pages. I can't begin to tell you the number of E-mails I get formatted for HTML. These are basically not readable in a text mode and get quickly deleted. While some mail readers will display HTML coding, many will not.

This month's newsletter will focus on those common problem areas; waist, thighs, legs and rear end. Men, are you sick and tired of that spare tire around your waist? Ladies, would you like to get rid off those large curd, cottage cheese thighs and rear end? If your answer is yes, you're going to love this month's newsletter!!WARNING!! Always seek the advice of a Medical Doctor before starting any diet or exercise program.

Last week, I received an email from someone telling me she would like to start her own Newsletter, and asked if she could hope to make a few hundred dollars a week by selling ads in it. She went on to say that she subscribed to one of mine, and has seen it grow over the years, and wondered if that was possible.

Many people who send out promotional email, or have a publication such as an online newsletter, will ask if they should include 'humor". Well, there is no easy answer to this question.Some will say that "humor" lightens things up a bit, and lets people know you have another side to your personality.

You probably get hundreds of emails a week promising great riches. "Financial Freedom", "Earn Money While You Sleep", "Be Your Own Boss", "Create Your Own Destiny", "Escape Your Dead End Job", "Be Able to Watch Your Kids Grow Up While Making Money", "Work at Home", are all common headlines.

Just Because Your Dog Likes You, Doesn't Mean You're A Nice Guy.Many people in business really are "nice guys", but some aren't. How can someone tell which group you're in? The web is a cold, seemingly uncaring place, and many people will not respond in a positive manner unless they develop a rapport with someone.

Chicago Cubs infielders Joe Tinker, Johnny Evers, and Frank Chance formed the most memorable double-play combination in the history of baseball. In our marketing efforts, we can learn a valuable lesson from this "double-play" concept.

Having published a Newsletter for over 6 years we've learned a few "tricks". Probably the most important one is that people want to get their information as quickly as possible. They are not willing to wade through tomes of information, no matter how well written, to get the ideas presented in the article.