Articles posted on November 23, 2001

No this isn't an article by Stephen King, but a true synopsis of what can happen to newbies who want to go in business on the Net. Misery equates to how much money you spent vs. the amount you earned.

onday, I took the plunge and went looking for a new car. Our "Grand Am" was getting a bit "long in the tooth", and we felt it was time for a change.We went to a number of dealers, found a make and model we liked, and started to shop price.

Identifying your target market is one of the things you should have learned in Marketing 101, no matter what school you attended. Many of us attend the "School of Hard Knocks", and if you don't learn it there, you probably never will be successful in your marketing efforts.

Let's face it, most people enjoy cardiovascular exercise as much as a visit to the their oral surgeon - or - spending the weekend with their in-laws. Most people's idea of the perfect cardiovascular exercise program is walking from the bedroom to the bathroom.

As we've heard from countless people trying to sell us Advertising, Internet advertising is cheaper and faster. But is it really better? Is it the right kind of advertising for your company? There are some things that we should all do when it comes to Internet marketing, but before you go spend allot of money on big expensive ad spots you need to consider your alternatives.

Today, it is hard to open an e-mail newsletter, a website, or an offline magazine and not see someone talking up the importance of time management. The time management gurus are going out of their way to teach us how to set priorities in our work week, how to organize those priorities, and then finally stick to our priorities to get more done.

We surveyed 100 people...What is the best way to draw traffic to your website?Our survey said...Search Engines 53 Article Distribution 30 Ad Swaps / Links at other sites 14 Banner Advertising 8 Signature Files 5Ironically, it seems possible that we could have selected a different set of people and the answer for search engines would have been zero.

Starting an ezine, or online newsletter, is a great way to keep in touch with customers and build your profits. There are many low cost and free ways of building subscribers. Unlike traditional advertising, you can advertise to your list over and over.

What ever you do on the internet, you must bring traffic to your site. There are many reports, courses and ebooks written about internet marketing. Many of them are offering a magic or secret formula for quick and permanent traffic flow to you site.

Your company is on the web, your site is receiving few hits, but you know that the number of Internet users is growing by leaps and bounds (285 million users worldwide, to be exact). So it is only a matter of time until the number of Internet users reaches "critical mass" and the multitudes will come streaming to your site, right? Wrong.