Articles posted on December 4, 2001

Is there any doubt that ecommerce and a presence on the web has become de rigueur for every business, large or small? I submit that there is no longer any doubt that clients and customers expect that every legitimate business must have, at the very least, a "business-card" web site listing contact information, business location and a simple "about us" page, along with a contact email link or web form.

There is a nasty little privacy parasite loose on your computer. You get it by visiting web sites with "bugs" on them. Typically served by ad tracking, affiliate tracking and even email tracking companies to measure the effectiveness of their ads, track their visitors and find out when you open their email.

Most of the commentary over the George Orwell's novel, "1984" that occured in that year, was derision, saying that now it was quite clear that the eerie picture painted of "Big Brother" was unlikely, and certainly not possible.

After being an online marketer for over four years, the truth FINALLY hit me. I'd absorbed so much hype, so many worthless marketing strategies and worst of all, I'd seen and heard WAY too many failures to count, that the powerful thought of realization conjured in my mind.

How would you like to have a fan club filled with people who know, like, trust and respect you? People who have a very clear understanding of what you do and exactly the kind of client you are looking for.

A couple of years ago, a mailing list to which I subscribe had a question from a participant who owned a real estate franchise. She wanted some advice about how to both attract and retain a top notch sales force.

Are your marketing efforts limited to your target market? One of my "Front Page" customers came to me with his dilemma. His name is Thomas F. Seymour and he owns the Gold Link. Through the advice I gave Thomas you can dramatically expand your market.

Have you ever hired someone for their services and wished you could meet with them face to face? You call them, and call them, but you end up playing phone-tag, and email-tag, and yes, even that old Fax-tag? You'd like to set up an appointment to cover some things about your new ideas, but they are located in some firm out in Houston, Texas while you're stuck in Rhinoville, Connecticut? This situation is happening to more, and more, businesses.

Checking your search engine placement progress can be a tedious job, and quite time consuming. Most articles and information on the subject will lead you to use a service like position agent at bcentral, or another tool that will take a keyword from you and let you know how your site is doing in the top engines under that keyword or keyword phrase.

YOU COULD BE ON THE HOOK!Did you know that the UCC (Uniform Commercial Code) regulations place responsibility for forgery losses partially on bank customers, rather than solely on the banks? But in addition to this exposure, there can be significant expenses and lost time investigating the crime, not to mention damage to your credibility and reputation.